As a former member of the news media and an avid news seeker/reader/watcher, I'll also admit this: I log on to Facebook every morning BEFORE I even think about the news. (Sorry Posties!) I like reading about my friend's lives and opinions. And, because my friends are so informed, I even get my daily dose of news!
From a cultural standpoint, Facebook is also fast becoming the one place where I am notified of special events, or targeted for advertising EVERY DAY. And when I say targeted, I'm talking bulls eye. When I got engaged recently, the little square ads on the sidebar just changed from singles ads with pretty people to wedding ads with pretty people. I'm also targeted as a 32-year-old female. Is anyone else getting the Free Pair of Uggs from Wal-Mart because it's "32-year-old Female Gets a Coupon" Day? And I keep up with my social calendar by getting event invitations from friends and Fan Pages like my favorite restaurants and charitable groups.
This is a lesson — pay attention my 300 Facebook friends (and my exponentially growing list of friends of friends). Social Media is one of the fastest growing marketing and advertising tools out there. Big companies know it, and are using it.
Check out the Top 50 Companies Using Facebook Best, compiled by ABC News: http://bit.ly/6cqIMx.
After reading that, and visiting their Fan Pages, call me and see how I can help you do what the Top 50 are doing – converting friends to fans, and fans to customers.
Shiny Light Studios is now offering Social Media consulting and management. Please contact us at 561.703.3264 or email us to discuss how social media can help your business grow.
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