A resolution to own High Resolution images

One of the most common problems I come across when working with clients is that they don't keep high resolution versions of their logos or company images on file. And then they come to me to produce high-quality printed materials and they ask me "Lauren, why does our logo look so fuzzy?"

I'll tell you why — it's a low resolution image!

I'll save you from the long boring explanation about what that means exactly. But here's the simple rule: High resolution (300 dpi and up) will reproduce as sharp, clear images, from small to large (even billboard) sizes. Use high resolution images for print or overscale projects. Low resolution images (72 dpi, for example) are only going to be sharp when used on computer monitors. They are also very small in file size (we're talking Ks, not Megabytes), so most images found online are 72 dpi so that web pages load faster.

So if you are pulling images off the web, or even from your digital camera, double check their resolution. Chances are your snapshot isn't going to print very well! And your logo is going to be fuzzy.

Today's bright idea: If your company doesn't have a high resolution logo, call up your corporate office, or your graphic designer who created it, and get one for your files. Or call up Shiny Light Designs, and we'll create a fantastic-looking logo that is usable for all media — from print to web. The last thing you want to do is leave your potential clients feeling a little 'fuzzy' about your company!

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